Guide
What every part of the platform does, and what every signal means — in plain English. We watch companies for buying signals: who’s hiring (from public job boards) plus other signs a company is in motion — funding, tool changes, layoffs, launches — all from free public sources, so you reach out at the right moment.
The surfaces
Give a list of companies you already care about and the platform watches them continuously — their hiring plus any signals you enable. Use it for named target accounts.
A one-off snapshot. Upload a CSV of domains, pick the signals to run, and get an instant “who’s hiring / what’s their current state” grid. It runs once and is saved for reference.
Describe roles (e.g. “customer support”) and find everyone hiring for them, anywhere. Use it to discover new companies you didn’t know about.
The sales-signal feed beyond hiring. Shows changes over time — a company just raised, switched tools, or launched — dated against the last scan.
Signals explained
A signal is a sign a company is in motion — shown as a current-state flag (“do they run ads right now?”) or a dated feed event (“they just started running ads”). On a company’s first scan the 10 diff-based signals record a baseline and emit nothing — so you don’t get a flood of old news. Four fire immediately by design: hiring velocity, WARN notices (200 days back), Product Hunt launches, and “app gone stale.” Every signal is 100% free and public.
Funding
They raised money — from official filings (SEC, UK Companies House) or the press.The SEC filing companies submit when they raise private capital — even when there’s no press release.
The SEC registration a company files to go public.
An SH01 at UK Companies House — filed after issuing new shares, usually meaning they just raised. The UK equivalent of a Form D.
A funding headline from GDELT’s worldwide news index — catches regional/non-English press. Rare and slow (~1 lookup / 5s).
A news headline suggests they raised money.
Corporate event
A major corporate event disclosed in an official filing.The SEC filing for a major corporate event (acquisition, executive change, big news).
Layoffs
They’re cutting jobs — government filings or news.A news headline suggests layoffs or restructuring.
A state government WARN filing — the advance layoff notice large employers must file before cutting jobs.
Launch
They shipped something new — a product, an app, or a new web surface.A new subdomain appeared in public certificate logs (app./shop./docs.) — a new product or surface.
They now ship a mobile app we didn’t see before — a new channel/investment.
A news headline suggests a product launch.
They launched a product on Product Hunt — growth/launch mode.
Expansion
New market, office or location.A job location we hadn’t seen for this company appeared recently — a possible new office or market.
A news headline suggests expansion (new office, market, facility).
Hiring
Derived from the jobs we already track — no extra fetching.Far more roles in the last 30 days than the month before — a hiring surge. Only fires once we’ve tracked them 60+ days, against a real non-zero prior month.
The same role, same location, advertised on 3+ separate dates over 3+ weeks — likely struggling to fill it. (Same title in different cities at once is parallel hiring, counted under hiring pace.)
Leadership
A new decision-maker, or one leaving.A news headline suggests a leadership change (new exec, departure).
Partnership
A new partnership or integration.A news headline suggests a new partnership or integration.
Tool change
They adopted, dropped or switched a tool — from DNS records, their site, and their job boards.Their email provider (from DNS MX records) changed — an IT/email migration.
A new sending tool is now authorized to send email as them (from their SPF record) — e.g. Klaviyo or Outreach.
A sending tool they used to authorize is gone from their SPF record — possible vendor churn.
Their applicant-tracking system changed (e.g. Lever → Ashby) — re-tooling how they hire.
A tool now appears on their website that wasn’t there last scan — a new rollout. Read from their live homepage.
A tool we detected on their website before is gone — a possible switch or churn.
Marketing
Their paid-advertising posture changed.They now have active ads in Meta’s public Ad Library — a fresh marketing push.
They no longer have active Meta ads — a paused/ended campaign.
Going quiet
Something they used to invest in looks deprioritized.Their mobile app hasn’t been updated in a long time — a possibly deprioritized product.
Fetch schedules
Every monitor decides when it auto-fetches. Three modes:
- Every… — a simple interval: every 90 minutes, every 3 days, whatever you type.
- At set times — specific time(s) of day on chosen days: 9:00 & 17:00 on weekdays, the 1st of each month, etc.
- Once — a single run at an exact date & time, then it’s done.
Webhooks & delivery
A monitor can POST new matches and signals to a URL you set (Zapier, Make, your own endpoint). Realtime sends each batch as it’s found; scheduled batches them into a digest. You can route specific signal families to different webhooks. Only new events are sent — never old jobs, never duplicates.
Glossary
- ATS
- Applicant-Tracking System — the software a company runs its hiring through (Greenhouse, Lever, Ashby, Workday…).
- MX record
- The DNS record that says which service handles a domain’s email (Google, Microsoft, Zoho…).
- SPF record
- A DNS record listing which tools are allowed to send email as a company — reveals Klaviyo, HubSpot, Outreach.
- Form D
- The SEC filing a company submits when it raises private capital — a funding round, even with no press release.
- 8-K
- An SEC filing for a major corporate event: an acquisition, an executive change, big news.
- S-1
- The SEC registration a company files to go public (IPO prep).
- CIK
- Central Index Key — the SEC’s unique ID number for a filer.
- WARN notice
- A state government filing large employers must submit in advance before layoffs or a plant closure.
- crt.sh
- A public log of SSL certificates — new subdomains show up here first (app., shop., docs.).
- Baseline
- The first scan of a company. The 10 diff-based signals record current state and emit nothing. Hiring velocity, WARN, Product Hunt and “app gone stale” DO fire on the first scan — each is a dated event, not a change.
- Webhook
- A URL the platform POSTs new matches/signals to, so they flow into your own tools automatically.